![Ralph Lauren changed its iconic logo to woo the 'Fortnite' generation - Fast Company Middle East | The future of tech, business and innovation. Ralph Lauren changed its iconic logo to woo the 'Fortnite' generation - Fast Company Middle East | The future of tech, business and innovation.](https://1661362760.rsc.cdn77.org/wp-content/uploads/Ralph-Lauren-changed-its-iconic-.jpg)
Ralph Lauren changed its iconic logo to woo the 'Fortnite' generation - Fast Company Middle East | The future of tech, business and innovation.
Ralph Lauren on Twitter: "Timeless. Sporty. Iconic. Polo Ralph Lauren is coming to @FortniteGame Discover more about the collaboration: https://t.co/vG0VtGfTft #FortnitexPOLO #Fortnite https://t.co/tVpGBw0dnQ" / Twitter
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Are virtual stores the future of retail? Plus, Ralph Lauren drops physical Fortnite boots: Web3 drops of the week | Jing Daily
![How Ralph Lauren's “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce How Ralph Lauren's “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce](https://www.modernretail.co/wp-content/uploads/sites/5/2023/07/Polo-Ralph-Lauren_Fortnite_Race-to-Greatness_4-Dirt-Bike.webp)