![An iconic soap with two weird claims to fame -- "It floats" and it's "99+44⁄100% Pure" | CNN Business An iconic soap with two weird claims to fame -- "It floats" and it's "99+44⁄100% Pure" | CNN Business](https://media.cnn.com/api/v1/images/stellar/prod/220920160939-01-ivory-soap.jpg?c=original)
An iconic soap with two weird claims to fame -- "It floats" and it's "99+44⁄100% Pure" | CNN Business
![Ivory Soap 3 Vintage Bars Floating Personal Size Soap 1960 USA – I.E.T. INDUSTRIAL ANTONIO PRIETO – SINCELEJO, SUCRE Ivory Soap 3 Vintage Bars Floating Personal Size Soap 1960 USA – I.E.T. INDUSTRIAL ANTONIO PRIETO – SINCELEJO, SUCRE](https://i.ebayimg.com/images/g/FfMAAOSwLdtkGI2b/s-l1600.jpg)
Ivory Soap 3 Vintage Bars Floating Personal Size Soap 1960 USA – I.E.T. INDUSTRIAL ANTONIO PRIETO – SINCELEJO, SUCRE
![National Museum of American History on Twitter: "Slogan "Ivory Soap, it floats" was used by Ivory in ads. Don't dunk your cat in the tub for #InternationalCatDay! https://t.co/hSulY05o8S" / Twitter National Museum of American History on Twitter: "Slogan "Ivory Soap, it floats" was used by Ivory in ads. Don't dunk your cat in the tub for #InternationalCatDay! https://t.co/hSulY05o8S" / Twitter](https://pbs.twimg.com/media/CpXTSOWWYAAXSnj.jpg)
National Museum of American History on Twitter: "Slogan "Ivory Soap, it floats" was used by Ivory in ads. Don't dunk your cat in the tub for #InternationalCatDay! https://t.co/hSulY05o8S" / Twitter
![1911 Ivory Soap It Floats Baby Wash Vintage Print Ad 18889 | Ephemera - Advertising, Postcard / HipPostcard 1911 Ivory Soap It Floats Baby Wash Vintage Print Ad 18889 | Ephemera - Advertising, Postcard / HipPostcard](https://storage.googleapis.com/hippostcard/p/427418781f7a48cab8d5b8ec21b03005.jpg)